On-page SEO and Off-page SEO – Why Are They Both Important For Businesses?
Both off-page and on-page SEO are important concepts in search engine optimization for your Hong Kong based business website, if you are one of the entrepreneurs who are serious about getting free visitors to come through Google/Yahoo’s organic search results pages when they search your product’s keywords. Basically, search engine optimization (SEO) is the process to improve the visibility of your HK company website or the web pages within your site in search engines’ organic (and non-advertisement) results.
Off-page SEO is mainly about getting links to your company website. It involves web directory, classifieds sites, social bookmarking, guest posting, blogging, article submission, forum posting, citation, and more. Basically, off-page SEO involves you or a SEO company to do the work from within the outside of the scope of your website.
On-page SEO involves optimizing the different parts (or components) of your Hong Kong business website to have any positive affect on search engine rankings. For existing websites that have been operating for many years but without having really put in the time and effort to do proper SEO, it may involve making a lot of changes including the technical side of things.
The elements that are included in on-page SEO are often associated with keyword research, keyword analysis, competitive analysis, content creation, content Optimization, internal linking structure, URL structure optimization, sitemap creation and update, meta information and scheme, title tag and meta description writing, image alt tags, heading tags (i.e. H1, H2, etc), HTML coding and validation, canonical issue identification, duplicate issue identification, broken links, XML Sitemap, robots.txt file, and more.
Another aspect of on-page SEO is more technical which is optimizing the website for faster page loading. Search engines (especially Google) aim to help users to find what the users’ are looking as quickly as possible in order to provide the best user experience. Optimizing your web pages (of your HK company site) to load faster have become a tasks to rank higher in the search results.
These days, it may be best that the SEO professional or SEO company work within a content strategy plan. This will usually involve the team having a role in content strategy and content writers (who are to create the content according to the plan). There are different types of roles in content writing including storytellers, technicians, and more.
A storyteller would push forward the mission, vision, and organizational story and have them integrated with the online marketing plan. You expect a coherent and clear conceptual story of your product.
A technician role would collaborate with the Information Architect and the tech team to identify business requirements and user needs. The information will be needed for the development of a content management system (CMS).